A structured system, not a prompt tool
Go-to-Market Taste runs a three-stage pipeline: intake, narrative, assets. MEDDIC and Command of the Message are baked into every stage, not applied as a label afterward.
Stage 1
Intake
You fill in four fields: what your product does, who buys it and uses it, what it costs buyers to do nothing, and what makes you different from alternatives. Plain language. No structured format required.
The system parses your text into structured data: explicit facts, inferred interpretations, confidence notes, and a list of gaps that matter for sales positioning. Nothing is invented. Gaps are flagged for you to fill in, not silently assumed.
Stage 2
Core Narrative
Your intake is shaped into a full MEDDIC-aligned narrative using the Command of the Message structure. Each section covers a specific element of the framework.
Every claim in the narrative is tagged: verified means you stated it in the intake, inferred means the model interpreted it from your inputs. You review each section, edit freely, accept or dismiss inferences, and lock in the version you trust before any assets are generated from it.
Stage 3
Asset Generation
Three assets are derived from your approved narrative: a pitch deck, a one-pager, and a sales enablement deck. Each maps its sections directly to narrative source elements.
Because all three assets share the same source, they stay consistent with each other. If you update the narrative and regenerate, the change propagates. You can also edit any asset directly without touching the narrative.
Stage 2 in detail
What the core narrative covers
Eleven sections. Each maps to a specific element of MEDDIC or Command of the Message.
The specific problem driving urgency to buy
Quantified business impact of solving the problem
Who controls budget and signs off on the purchase
How the buyer evaluates and compares solutions
Your internal advocate and their motivations
Where the buyer is today and what is broken
What staying in the current state costs the buyer
What a solution must be able to do to qualify
What the buyer's world looks like after solving the problem
Evidence that backs your claims: metrics, case studies, references
Why you specifically, not a competitor or a workaround
Stage 3 in detail
What each asset contains
Each asset draws its content from specific narrative sections. No section is invented separately.
Pitch Deck
External: prospects, investors, partners
- The Problem (from Identify Pain + Current State)
- Cost of Inaction (from Negative Consequences + Metrics)
- Our Approach (from Required Capabilities)
- Why We Win (from Differentiated Value + Proof Points)
- What Success Looks Like (from Positive Business Outcomes)
- Next Steps
One-Pager
External: for champions to circulate internally
- Product headline and summary
- The problem and cost of doing nothing
- Key capabilities and outcomes
- Differentiation and proof
- Call to action
Sales Enablement Deck
Internal: AEs, SEs, and sales leadership
- Discovery question bank (mapped to pain areas)
- Objection responses (common blockers + counters)
- Competitive positioning (by alternative)
- Champion enablement (internal personas + their motivations)
- Proof point library
Ready to see it work on your product?
Free to start. Fill in four fields and get your core narrative in minutes.
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